Since the beginning of 2024, a large number of international events in different countries have taken place, and while young people from all over the world are traveling to Russia, Russian products have gone on a tour along the eastern route to present their national culinary traditions.
The International Festival of National Cuisines at Wellington College in Shanghai.
The beginning was laid at the Wellington School in Shanghai, where children study from all over the world. Once in a year, the school administration with the participation of international organizations organizes a festival of traditional cuisines from different countries. Products from Russia, Italy, Iran, Sweden, Great Britain, India, Germany, Israel, Serbia, France and many others were presented. Products from Russia are: pastilles, bagels, honey, red caviar and, of course, Russian pickles from the TM "SKATERT-SAMOBRANKA".
Fairs and festivals in the cities of Chongqing, Shenyang and Dalian.
Next, our delegation went to present the products of TM "SKATERT-SAMOBRANKA" to the southwest of China at the Russian-Chinese Trade and Economic Fair in Chongqing. This is an important platform for the development of economic relations between the two countries. The main purpose of the event was the exchange of experience and strengthening cooperation between Chinese and Russian enterprises, the conclusion of cooperation agreements in the field of food, agriculture, electrical engineering and new energy sources.
It was also important at the fair to introduce Chinese consumers to products from Russia, and traditionally there was a queue for tasting at the "SKATERT-SAMOBRANKA" stand. Visitors shared that they really like Russian pickles, but they highlight pickled tomatoes most of all, which are still a delicacy for them.
In the northeast of China, in the cities of Shenyang and Dalian, the "SKATERT-SAMOBRANKA" products were also presented at the large-scale "Made in Russia" festival. The festival was held as part of the Year of Culture of Russia – China. Visitors of the festival-fair could get acquainted with Russian folk crafts, try their hand at painting "Khokhloma" and taste, among other things, our pickles from "SKATERT-SAMOBRANKA".
International Food and Beverage Industry HoReCaExhibition - GULFOOD 2024.
The next destination is Dubai and the largest food exhibition in terms of importance for the countries of the Middle East and the Persian Gulf, since more than 95% of food products in the Gulf countries are imported, including with significant re-exports to the UAE, which are estimated at 15.8 billion US dollars.
During the exhibition, it was possible to introduce visitors to Russian pickles and marinades, as well as to outline future cooperation with companies in the Middle East.
BVK GROUP, which owns the "SKATERT-SAMOBRANKA" and Vitaland trademarks, presented not only its export opportunities, but also opportunities to create its own trademarks for foreign companies.
