We have written more than once that during international fairs in China, long queues line up near the stand with Russian pickles of the TM "SKATERT-SAMOBRANKA".

But at the Canton Fair in Guangzhou, a record was set, thanks to a popular Chinese blogger. He viewed foreign expositions live and tasted the products. Canned cucumbers of TM "SKATERT-SAMOBRANKA" were very much to his taste, which he shared during streaming. The blogger's subscribers began to place orders live in the comments. As a result, 3,400 jars were sold in 10 minutes.

In China, blogging is very different from Russian, and here, live blogging on local streaming sites such as Taobao Live and others is at its peak. In his streams , the blogger maximally engages his audience in the process of choosing clothes, reviewing a product, going to a restaurant or traveling. No one writes anything down in advance, everything is online at once, thereby maximizing trust and involvement in the life of the influencer.